Relish Detroit Rebrand

As a community-focused catering company in Detroit, Michigan, the founders of Experience Relish sought to connect their roots to their passion. The goals of the rebrand were to generate brand consistency, clarify primary language, and create a collection of assets to help enhance their online presence.

My team and I reimagined a color palette, fonts, and illustrations, designed new logos, recommended a name change to Relish Detroit, and created layout templates for events and social media. We focussed on emphasizing the organic feel of the company, the locally sourced and globally-inspired philosophy of the foods, and the spunkiness of the owners.

Team: Morgan Tucker, Jenna Scheen, Lauren Page, Mackenzie Hewitt, Penny Lam, Samantha Greenhill

I took the lead to design a website for Relish Detroit: https://www.experiencerelish.com/

Logo Iterations

Final Logos